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Phoenix, Arizona – Standard Fluids Corporation, a pioneer in the development of environmentally sustainable chemical solutions, is excited to announce its participation in the upcoming Fire Suppression Systems Association (FSSA) 2024 Annual Forum, taking place from February 22-26 in Phoenix, Arizona. This event marks a significant moment for the fire safety industry, with Standard Fluids set to showcase its UL-listed, FM-approved SF 1230™ Fire Protection Fluid. This product is the drop-in replacement for legacy 1230 fluid. 

Renowned for their commitment to innovation, quality, and environmental stewardship, Standard Fluids specializes in a broad range of high-quality materials, in addition to fire suppression, fluids for heat transfer, immersion cooling and precision cleaning solutions. Their products serve many of the most challenging industries, showcasing the company’s versatility and dedication to meeting the unique needs of each sector.

SF 1230 fluid represents the culmination of Standard Fluids’s rigorous commitment to excellence, validated by ISO 9001-certified facilities and third-party endorsements. This product underscores the company’s leadership in delivering advanced, safe and effective fire suppression solutions that prioritize both performance and environmental sustainability.

In addition to the product showcase, Standard Fluids Corporation proudly announces its sponsorship of the Golf Tournament Hole at the forum, emphasizing its dedication to supporting the fire suppression community and fostering industry advancements.

Attendees are invited to visit Standard Fluids Corporation’s exhibit to discover more about the SF 1230 fluid and explore the company’s comprehensive range of solutions, which are all backed by fast order fulfillment times and turnkey services from quote to delivery.

A Team of Renowned Industry Experts

The team’s composition represents over 200 years of experience in the specialty fields of fire protection engineering and chemical engineering for fire suppression and other industrial applications.

Having been at the forefront of establishing industry norms, this group of industry experts understands what it takes to supply materials that satisfy customer demands around safety, performance, and sustainability. Technical representation from industry experts provides guidance from the laboratory to the field through final delivery to meet customer demands.

Standard Fluids is already being sought out to fill orders across the globe, serving markets supporting mission-critical applications for a wide variety of industries, including marine, transit, data centers, oil and gas, energy, aviation, museums and archives, medical centers, and industrial facilities.

About Standard Fluids Corporation

With a relentless focus on exceeding industry standards, Standard Fluids Corporation leads the way in environmentally sustainable chemical solutions. Their products, which span fire suppression, semiconductors, telecommunications, and more, are a testament to the company’s commitment to quality, innovation, and environmental responsibility.

Dubai, UAE — The Standard Fluids team is excited to announce it will be attending Intersec in Dubai next week. The team is meeting with firms that demand exceptional performance to satisfy their customer needs and invites interested companies to connect with them at the conference.

Standard Fluids offers vital products and services designed for the needs of end-use customers. Products such as SF1230™ Fire Protection Fluid not only complement the OEM’s system, but they will exceed their expectations. Specifying engineers and customers with mission critical fire protection requirements can now specify SF 1230™ with confidence.

The same individuals who developed and created these materials that were adopted globally over 20 years ago continue to advance the science today at the Standard Fluids Corporation.

“We are very proud of our team and look forward to sharing our latest announcements at Intersec next week,” Standard Fluids CEO Luis Gonzalez said. “We encourage anyone looking for high-quality engineered fluids coupled with hands-on, international customer support to reach out to me or anyone else on our team to schedule a meeting with us while you are in Dubai.”

In addition to Gonzalez, the team includes Rory Quirk, Vice President of Standard Fluids and Paul Rivers, P.E. in a principal advisory role, Mark Smith as North American Operations Director, and Kelvin Cabrera as International Operations Director.

Miami, Florida – The Standard Fluids Corporation is excited to announce FM approval of its Standard Fluids SF™1230 Fire Protection Fluid as of December 18, 2023. With both FM approval and UL Component Recognition of its debut product, Standard Fluids is proud to offer a solution customers can count on for high performance and exceptional quality from a team of long-standing and well- respected industry experts.

The team debuted the company internationally and domestically in October and November in Saudi Arabia and Washington D.C. Its appearance on the scene garnered excitement and relief from many key industry customers who have been scrambling for a high-quality solution with the recent gap in the engineered chemicals market for fire protection.

“Anticipation has been building since our launch,” Standard Fluids President Luis Gonzalez said. “People need a solution, and they need it soon. We have been working tirelessly to implement our strategy to roll out SF 1230 fluid to customers at the first of the year, and I am proud to say, that we have met each and every benchmark we have set. We are on track to get product to customers in early 2024.”

Gonzalez noted that with FM approval in addition to UL recognition, customers will receive unmatched quality control with each shipment. He added that the team looks forward to working with customers from OEMs to end users and serving customers in the industries of aviation, energy, oil and gas, transportation, data centers, and industrial.

Having taken every opportunity to raise the standards for its products, starting with SF 1230 fluid, Gonzalez ensures that testing methods developed for SF 1230 fluid are fully compliant with key industry standards such as NFPA 2001 and ISO 14520. Further, Standard Fluids Corporation subjects all batches of chemical fluid products to rigorous testing performed by a certified, independent, U.S.-based ISO 9001 laboratory.

The Standard Fluids leadership team includes Gonzalez, Vice President Rory Quirk, International Operations Director Kelvin Cabrera, and North American Operations Director Mark Smith. Paul Rivers, Standard Fluids Senior Advisor, and John Owens, Senior Consultant, are on hand for technical resources at all times.

“We are looking forward to serving the customers who were left wringing their hands and not knowing where to go when 3M exited the market,“ Gonzalez said. “We are following our strategy, taking the necessary steps to provide SF 1230 fluid and our Standard Fluids engineered chemicals to the global markets we have been serving from the same team that they have come to know for several decades.”

An Experienced Team of Industry Experts

Gonzalez noted that customers value the credibility, transparency, and experience the Standard Fluids team brings to the table.

“Our team’s experience and credibility in the industry are second to none. Our engineered fluids are available from a globally respected team with a wealth of knowledge and experience,” he said. “We have a team of folks which includes those who invented the technology leading to our SF-Engineered Fluids, including our SF 1230 fluid offering. The team developed this business globally – so they are already trusted and experienced. Adding to this, our products were invented in the U.S. by members of our team. We want people to know they can continue to trust the quality of our product and the dedication of our team to exceed their expectations as they have for decades.”

The Standard Fluids team is comprised of experts who have long been in the industry and whom people know and trust. Their experience represents the specialty fields of fire protection engineering, fire suppression, chemical engineering, and telecommunications. Each member of the team has played an essential role in establishing industry norms, and each understands what it takes to supply materials that satisfy customer demands around safety, performance and sustainability. Our technical guidance stems from the laboratory to the field, through final delivery to meet customer demands.

Rivers, with more than 45 years in the fire protection industry, along with Owens, with over 40 years, were lead inventors and original patent-holders for the very successful and recently discontinued 3M™ Novec™ 1230 Fire Protection Fluid product. Gonzalez has 40 years in the fire protection industry, and Quirk is an accomplished international entrepreneur with 20 years of experience working in China, Asia, MEA and the U.S. markets. Smith has been a leader in the fire protection industry for more than 25 years

and is coordinating sales and marketing opportunities for key accounts and associations primarily based in North America. With over 20 years of experience in telecommunications, manufacturing, and the pharmaceutical industries, Cabrera is leading international operations on fire suppression, heat transfer, and precision cleaning applications focused on the data center, telecommunications, and manufacturing markets.

The Mission of Standard Fluids

Standard Fluids’ mission is to supply the global marketplace with environmentally sustainable fluorinated fluids that meet or exceed current product offerings. The team is driven by its commitment to efficiently provide a competitively priced solution with the highest standards.

Washington D.C. – The Standard Fluids Corporation is looking forward to attending The Society of Professional Engineers (SFPE) 2023 conference in Washington D.C. October 7 to October 9, 2023. After a successful introduction to the international market at Intersec in Riyadh, Saudi Arabia last week, the team will make its U.S. debut on Sunday.  As a new company with a long history of supplying the global marketplace with high-quality, environmentally sustainable chemical fluids, Standard Fluids leadership looks forward to sharing its story, introducing its products, and reconnecting with those attending the conference.

“We had a great reception at Intersec as we introduced The Standard Fluids Corporation on the world stage,” Standard Fluids President Luis Gonzalez said. “Now, we can’t wait to introduce our team and debut our chemical fluid product, SF™ 1230 Fire Protection Fluid, along with our immersion cooling and other engineered fluid products to the U.S. markets. Our team has more than 140 years of combined experience and includes some very familiar faces in our industry.”

In addition to Gonzalez, the team includes Rory Quirk, Vice President of Standard Fluids and Paul Rivers, P.E. in a principal advisory role, Mark Smith as North American Operations Director, and Kelvin Cabrera as International Operations Director.

Standard Fluids’ Mission

Standard Fluids’ mission is to supply the global marketplace with environmentally sustainable fluorinated fluids that meet or exceed current product offerings. The team is driven by its commitment to efficiently provide a competitively priced fluid where every batch is tested for purity and effectiveness.

“Our trip to Saudi Arabia last week was amazing. We were able to reconnect with some industry colleagues and develop new relationships,” Gonzalez said. “Next, up, I am excited to arrive in Washington D.C. to catch up with people our team has worked with for years to let them know about our company, our products, and our commitment that Standard Fluids’ customers will receive superior products, support, and technical services,” Gonzalez said. “Our team is second to none, and our precision chemicals are optimal for various applications where safety is paramount and performance and sustainability are non-negotiable. We guarantee the quality and performance of our products, which have withstood rigorous, third-party testing.”

A Team of Renowned Industry Experts

The team’s experience represents the specialty fields of fire protection engineering, fire suppression, chemical engineering, and telecommunications.

Having been at the forefront of establishing industry norms, this group of industry experts understands what it takes to supply materials that satisfy customer demands around safety, performance, and sustainability. Technical representation from industry experts provides guidance from the laboratory to the field, through final delivery to meet customer demands.

Standard Fluids is already being sought out to fill orders across the globe serving markets supporting mission-critical applications for a wide variety of industries including marine, transit, data centers, oil and gas, energy, aviation, museum and archives, medical centers, and industrial facilities.

A recent gap in the chemical fluids market created when 3M exited the space provided the perfect opportunity for Gonzalez, Quirk and Rivers to team up and put their experience to work for the industry. Gonzalez, Smith and Cabrera are former senior account executives, who, along with Rivers were members of the global team responsible for a multimillion-dollar fire protection fluid business.

Rivers has more than 45 years in the fire protection industry and was the lead inventor and original patent-holder for the very successful and recently discontinued 3M™ Novec™ 1230 Fire Protection Fluid product. Gonzalez has 40 years in the fire protection industry, and Quirk is an accomplished international entrepreneur with 20 years of experience working in China, Asia, MEA and the U.S. markets. Smith has been a leader in the fire protection industry for more than 25 years and is coordinating sales and marketing opportunities for key accounts and associations primarily based in North America. Emphasis will also be given to key specifiers and end users in multiple vertical markets. With over 20 years of experience within the telecommunications, manufacturing and fire suppression industries, Cabrera is leading international operations on fire suppression, heat transfer, and precision cleaning applications focused mainly on the data center, telecommunications, and manufacturing markets.

“I couldn’t be happier to be reunited with this team and see our industry colleagues at SFPE,” Smith said. “We look forward to reconnecting with our friends and colleagues in Washington D.C. as we renew our customer relationships and build an even stronger business.”

Cabrera agreed noting that former customers have sought out this team for their chemical fluids needs.

“Since we announced Standard Fluids at Intersec, we have been in contact with many long-standing customers and are hearing from new customers daily,” he said. “They are coming to us because we provide the solutions they need from the people they trust.” To learn more about The Standard Fluids Corporation, contact the team at info@standardfluids.com